Carrie Lee Martz | Actress
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Top 10 Email Submission Tips

10/28/2014

1 Comment

 
Hey folks!  I’m back to writing the blog.  My break lasted a little bit longer than intended, but it was much needed.  I got my patio almost finished (pictures below), worked some VO jobs, filmed a short for the 48 Hr. Horror Film project (film below), did some auditioning, and worked as a principal in a haunted house.  Ha, what break?  While I ended up spending a lot more time working on this break than I usually do, I did get a chance to relax and take a time-out from social media.  Now as soon as I get this patio finished, it’s back to work full-force.  And one of the first things that I need to do is send out some emails to agents, studios, cd’s, etc. in the hopes of finding more work, establishing new relationships, and getting the ball rolling again.
Time Passes in the Blink of an Eye
As actors, we're always sending out emails.  It takes a lot of time and energy to keep up all that communication, so here's 10 important tips to help you maximize your emailing efforts.

1.  Keep It Short & Sweet
Keep your emails short and to the point.  People don’t have a lot of time these days and they aren’t interested in reading a novel in email form.  The people you’re sending to potentially get hundreds of emails a day, so when they open an email and it’s really long, they may just delete it.  They may feel like it’s going to be a waste of their time, that is doesn’t respect their time (which they view as incredibly valuable), or it could even give them a sense that you are difficult to work with and will be bugging them constantly with way too much information.

2.  Include Headshots
You should always include at least one and sometimes a few headshots with every email you send out.  You want people to like and remember you, so one of the easiest ways to get them to do this is to include your headshot.  They will be able to put a face to your name and will be more likely to remember you when you meet or email them in the future.

3.  Attach Your Resume

I suggest you always include links to your website, reels, and any pertinent info (usually in the email signature), but you should always attach your resume.  This allows them to get to it quickly if they need to find you again.  If you attach it, they can simply do a search for the email you sent them.

4.  Target Your Audience

Make sure that you are sending emails only to those people who may take an interest in you.  For example – if you are a voiceover actor who specializes in character voices, you should be targeting studios that produce audiobooks, video games, animation, etc.  Don’t waste your time or theirs by sending your demo to every studio out there.  By randomly throwing these emails to the wind and praying that some will stick, you’re doing yourself, your voice, and the studios a disservice.  How’s that?

            a.  Wasting Your Time

            You are wasting your time sending emails to people who can’t or won’t help you (If they aren’t                 interested in your type of voice, they aren’t going to hire you. – Yes it may happen once, but it’s             unlikely to happen again.  And even if it does, it’s like looking for a needle in a haystack. – Why             spend time on someone you may be able to talk into being interested, when you can spend                     time on people who are already likely to be interested?)
            b.  Wasting Their Time
            You are telling them that their time is not valuable (You didn’t bother to check if your voice was             their type, but sent them an email anyway.  Reading it will take up their valuable time and result             in no pay-off for them.)
            c.  Making Enemies, Not Friends
            You are making enemies (When people feel that someone is wasting their time, they’re quick to             write you off. – If this happens, the next time you send them an email that is targeted to them,                 they may not even bother to open it. – And it’s a small world, you can bet that these people talk             to each other, regardless of their niche.  Making just one person feel devalued or                                         inconsequential can lead to them saying something negative about you and get you black-listed             from a whole host of others.)
            d.  Appearing Desperate
            You may be implying that you’re desperate (By sending emails to every single studio on the                     planet, you’re suggesting that your voice is not valuable and that you’re so desperate for a job                 that you’ll work for anyone – This may be true at times, since it can be hard to get jobs as an                     actor, but you can’t let other people know that – It diminishes the value of you and your voice. –             No one is attracted to a desperate person.  We are attracted to people who are confident                         enough in their abilities that they won’t offer them to just anyone.)

5.  Distinguish Between Specialties
Distinguish commercial agents from theatrical agents from cd’s from director’s, etc.  Do a little research into them – it won’t take long.  Let’s say they’re a theatrical agent.  Don’t ask them to look at your commercial reel.  For 2 reasons:  One, they’re unlikely to truly know anything about commercials and thus will be uneducated as to whether you have what to takes.  Two, they are incredibly educated at representing people for theatre and film and would likely do a great job reviewing your film reel or monologue and possibly representing you in those areas.  Ask the commercial agents to review your commercial reel, ask the theatrical agents to review your film reel and/or monologue, ask the sound studios to review your VO Demo, ask the cd’s and directors to review the material that is appropriate to their specialties, and for those who work within all these areas, simply let them know that you work in commercials, theatre, film, and voiceover.  Then maybe send them everything or better yet, just the materials they seem to be most proficient at.

6.  Write Short Paragraphs
Remember to break things up into small paragraphs.  These are much easier to read, appear to be shorter and more manageable (especially when being read on a smartphone), and can lead you to make sure that each paragraph directly addresses whatever you have to say.  This will also help you to stick to a shorter, better email length.

7.  Compliment and Personalize
Compliment them before asking for something and tailor the email to each individual.  It can be as simple as starting with Hi (their name) and then a sentence such as “I really enjoy seeing your actors on the screen.” or “I’ve spoken with several friends who have worked with you and they all highly recommend you.”  Make sure that whatever you say is true, honest, and specific, in case they start a discussion.  You don’t want to tell them you love their commercials, then have them ask you what you thought about their XYZ commerical, only to realize you’ve never seen the XYZ commercial.

8.  Forget TMI

Don’t give any more information than is necessary.  It makes the email longer and less manageable.  They don’t need to know every single thing about you upfront – your sizes, your food preferences, whatever.  Think about it like dating, leave a little to be desired.  If they want/need any additional info from you, they will ask.  The only time to include additional info is if they specifically ask for it either in a post that you’re responding to or in a reply email.

9.  Be Plain & Simple
Don’t send emails composed in fancy or elaborate fonts and colors.  Use either Arial, Times New Roman, or Verdana and make your default color black.  You may think you are being cute and creative and showing off your fun personality, but what you’re really doing is aggravating the person you’re emailing.  Other fonts and colors can be difficult to read which translates to wasting peoples’ time.  It will take them more time and effort to read and they may delete it rather than waste that valuable time.

10.  Sign It
Include an email signature at the bottom, they are easy to create and make it easier for people to find and contact you, plus you just set it and forget it.  This also allows you to close an email informally with something like: 

Thank you,
Carrie

And yet to include your full name.

Your email signature should look something like this:

Email Signature Example
At the very least your full name, title, and email address in some configuration.  This is an area of the email where you can get a little creative by changing the font type, size, or color, and/or adding your logo gif to let your personality shine.

I hope this helps you the next time you need to send out that all important email.  Remember – everyone’s time is precious, including your own, so don’t waste it.  If you show someone that you can value their time, they may just be willing to use that time to help you out.


Next Week:  How I Started in Audiobooks & Voiceover
photo credit: BramstonePhotography via photopin cc /Added Border

Paver Patio Progress Photos


"Debunked" by "Everything But the Name"


1 Comment
Nicole link
3/23/2021 10:43:00 am

Nice blog you have here thanks for sharing this

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    Carrie Lee Martz

    I'm an Actress with a voracious appetite and passion for my work and life.  I believe that hard work coupled with determination is a good recipe for making your dreams a reality.

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